Every account gets read the same way, in the same order.
Most agencies hand you a dashboard and leave you to interpret it. This page shows the method instead. What gets checked, how often, and what happens when something moves. If you want to judge the thinking before you speak to anyone, read this page.
Our Approach
Every account gets read the same way, in the same order.
Most agencies hand you a dashboard and leave you to interpret it. This page shows the method instead: what gets checked, how often, and what happens when something moves.
Get In Touch
Our Approach
Every account gets read the same way, in the same order.
Most agencies hand you a dashboard and leave you to interpret it. This page shows the method instead: what gets checked, how often, and what happens when something moves.
Get In Touch
A finding arrives with the change already made, not a report to action.
A finding arrives with the change already made, not a report to action.
A finding arrives with the change already made, not a report to action.
The Jungle Method
Five steps, in the same order, on every account. Monitor what the account is doing across seven areas. Detect what moved. Analyse what caused it and what it connects to. Execute the change. Measure whether it worked, then improve the next one. The order matters, because acting before the analyse step is how an agency ends up fixing the wrong thing.
Five steps, in the same order, on every account. Monitor what the account is doing across seven areas. Detect what moved. Analyse what caused it and what it connects to. Execute the change. Measure whether it worked, then improve the next one. The order matters, because acting before the analyse step is how an agency ends up fixing the wrong thing.
A worked example. Say conversion on a hero ASIN falls from 14 percent to 11 over a week. Sessions held steady, so it is not traffic. The listing is unchanged and the reviews have not moved. What did move is a competitor price, down five dollars on the Tuesday, and organic position on the term driving most of those sessions, down four places. Three flags, one cause. The answer is not more ad spend. It is deciding whether that position is still worth holding at the new price, and that decision is the deliverable.
One flag on its own is noise. It is when two or three line up that you know what actually happened. That is why the areas get read against each other rather than one at a time, and it is the part an agency watching only your advertising cannot do.
One flag on its own is noise. It is when two or three line up that you know what actually happened. That is why the areas get read against each other rather than one at a time, and it is the part an agency watching only your advertising cannot do.
One flag on its own is noise. It is when two or three line up that you know what actually happened. That is why the areas get read against each other rather than one at a time, and it is the part an agency watching only your advertising cannot do.
FREQUENTLY ASKED
We get asked this all the time
We get asked this all the time
We get asked this all the time
How do you decide what to work on first?
The first pass reads all seven areas to see where things actually stand. What that turns up sets the order, not a fixed template. Nothing gets changed before the analyse step, because acting first is how an agency ends up fixing the wrong thing.
How do you decide what to work on first?
The first pass reads all seven areas to see where things actually stand. What that turns up sets the order, not a fixed template. Nothing gets changed before the analyse step, because acting first is how an agency ends up fixing the wrong thing.
What happens when something breaks outside working hours?
What happens when something breaks outside working hours?
How will I know what you have actually done?
How will I know what you have actually done?
How do you learn my product and category before changing anything?
How do you learn my product and category before changing anything?
How do you keep up with Amazon changing things?
How do you keep up with Amazon changing things?
What do you need from me, and how often?
What do you need from me, and how often?
What happens if it is not working?
What happens if it is not working?
NO SALES CALL
Want this run on your account?
Want this run on your account?
Want this run on your account?
Send me your Amazon shop link and I will read it the same way this page describes, then tell you the biggest things I would fix. It is free, and you keep whatever I find.
Send me your Amazon shop link and I will read it the same way this page describes, then tell you the biggest things I would fix. It is free, and you keep whatever I find.
Send me your Amazon shop link and I will read it the same way this page describes, then tell you the biggest things I would fix. It is free, and you keep whatever I find.
Send me your link
Most sellers already suspect where their problem is. The useful part is finding out whether they are right.
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Mon to Sat: 9:00am - 4:30pm
Sun: Closed
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We are an independent service provider and are not affiliated with or endorsed by Amazon.
Most sellers already suspect where their problem is. The useful part is finding out whether they are right.
Address
Opening Hours
Mon to Sat: 9:00am - 4:30pm
Sun: Closed
Services
We are an independent service provider and are not affiliated with or endorsed by Amazon.
Most sellers already suspect where their problem is. The useful part is finding out whether they are right.
Address
Opening Hours
Mon to Sat: 9:00am - 4:30pm
Sun: Closed
Services
We are an independent service provider and are not affiliated with or endorsed by Amazon.